Analysis: Why ABC’s ‘Rising Star’ Failed to Gain Altitude

Posted: June 23, 2014 in Uncategorized

Originally posted on Variety:

The new ABC series “Rising Star” was intended to be a “revolution” in TV programming, as host Josh Groban reminded viewers umpteen times in the premiere episode Sunday.

But judging by the wobbly ratings, “Rising” didn’t fulfill Groban’s promise. And despite a pretty heady premise that aimed to turn what would have otherwise been a standard primetime music-competition series into an interactive extravaganza, the reason why the series came up short was readily apparent.

What “Rising” was supposed to do was shift some of the power from the judges (Ke$ha, Ludacris, Brad Paisley) to the viewers, who were able to vote at home for their favorite singers in real time via a branded app. Instead of waiting for a results show on another night, “Rising” shrewdly allows the audience to deliver an instant verdict through technology  that closes the loop between the smartphone and the TV set.

To the credit…

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