AOL Pacts with MiTu, as Hispanic Online Network Keeps Expanding Beyond YouTube

Posted: January 21, 2014 in Uncategorized


AOL has cut a content-licensing pact with MiTu Network, a producer of Latino-focused digital video content, which promises to further expand MiTu’s reach beyond YouTube.

Under the deal, AOL has rights to distribute MiTu’s original and partner-produced short-form video content — in both English and Spanish — across all of its digital platforms, including The Huffington Post, AOL On and its Hispanic content network, Voces.

Financial terms of the deal weren’t disclosed. MiTu, whose investors include Chernin Group, last month announced a similar syndication agreement with Univision Communications.

MiTu launched in spring of 2012, led by Latino TV industry vets Doug Greiff, Beatriz Acevedo and Roy Burstin. The multichannel network as of last November had 45 million monthly global unique viewers who watched 200 million video views.

“This deal allows us to provide AOL, one of the world’s strongest and most recognizable digital platforms for news, entertainment and sports…

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