Happy Feet! Pharrell Inks Sneaker & Apparel Deal With Adidas (DETAILS)

Posted: March 27, 2014 in Uncategorized

Global Grind

86th Annual Academy Awards - Show That Vivienne Westwood hat of his sure has been a distraction, because we really should have seen this one coming.

We know what it’s like to be so obsessed with a new buy that we just can’t help wanting to wear it everyday, so when we kept seeing Pharrell make appearances in different colors of the Adidas classic Firebird jacket, we just figured that he really, really liked it. Just like that hat.

But the superstar producer and Grammy-winning artist had something else up his three-striped sleeve: a new collaboration with the German brand for a line of original products featuring his Bionic Yarn made of plastic debris from the ocean.

Pharrell spoke to WWD about the long-term collaboration, saying:

“[It’s] an amazing opportunity to work with creative people who understand where I’m coming from and respect my taste while having access to great technology and an amazing brand history….It’s…

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