‘Aunt Jemima’ family demands $2 billion cut of pancake business

Posted: October 7, 2014 in Uncategorized

Fortune

This post is in partnership with Time. The article below was originally published at Time.com.

By Dan Kedmey, TIME

The self-proclaimed descendants of “Aunt Jemima” have sued the brand for allegedly appropriating the images and recipe of living persons while offering “false promises” of compensation.

The plaintiffs claim that their great-grandmother, Anna Short Harrington, refined the recipe for the pancake mix along with Nancy Green, the original inspiration for the brand’s ‘Aunt Jemima’ figurehead, the Louisville, Ky. Courier-Journal reports.

They contend that an agreement existed to share a percentage of revenue each time the likeness of their “relative” was used to market the pancake mix and that they are owed $2 billion in compensation, plus a share of future revenue.

The brand’s owner, Quaker Oats, a subsidiary of PepsiCo [fortune-stock symbol=”PEP”], denies that any such contract existed or that the iconic figurehead was meant to resemble any living…

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